Responsible retailing of alcohol is very much on the political agenda; Trading Standards departments across the country test purchase the retailing of alcohol to underaged customers. As a result, Retailers suffer licence reviews and suspension, while pub companies risk fines of up to £10,000 and potential closure.
While our programmes are bespoke to our client's need, a typical programme will involve:
Test purchasing by trained personnel appearing underaged
Purchasers active in teams with supervisor
Bodyworn cameras film transaction
Digital audio record of conversation
Full reporting and analysis with statistics
Filming of POS material and transaction
As well as mystery shopping programmes, we will train your staff through interactive and fun sessions
The penalties for serving underaged customers can be severe - up to £10,000 for the corporate body and £80 on-the-spot fine for staff - with the added problems of a license review and possible restrictions on sale
Further information can be seen on our sister site at www.think21.co.uk and on our main company site at www.answers.uk.com
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