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CHALLENGE 21
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CHALLENGE 21! - Cigarette & Tobacco Sales
We work with the licensed trade, supermarkets and off-licences in Challenge 21 and Think 21, providing training, ID staff checking programmes, and free posters that support Challenge 21 and Think 21 initiatives. We also run and operate the industry leading websites www.challenge21.co.uk and www.think21.co.uk
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Challenge 21 Training
Challenge 21 Testing ID Purchase
Challenge 21 Training Challenge 21 ID checking Challenge 21 - selling alcohol to Under 18's Challenge 21 Free Posters

Challenge 21 Mystery Shopping
Mystery Shopping Cigarettes & Tobacco

In October 2007 the law changed, placing the onus on retailers to ensure cigarettes are only sold to customers aged 18+.

Retailers risk prosecution and a fine of up to £2,500 if they are caught breaking the law. Research suggests that many 16-18 year olds are not aware of the age rise from 16

ID checking for cigarette sales has become as important as that for alcohol and other products.

Our cigarette purchase exercises are conducted as stand-alone or in conjunction with alcohol testing. In a recent campaign, more than 50% of a client's shop floor staff failed to adequately ID for cigarette purchase.

Test purchasing by trained personnel appearing underaged
Purchasers active in teams with supervisor
Bodyworn cameras film transaction
Digital audio record of conversation
Full reporting and analysis with statistics
Filming of POS material and transaction

Further information can be seen on our sister site at www.think21.co.uk and on our main company site at www.answers.uk.com

Talk to us - before Trading Standards talk to you?

call
0871 246 2750

Free Challenge 21 Posters

Challenge 21 Selling alcohol to underaged
 
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Challnege 21 Training in Underaged sales
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Selling alcohol to under 18's
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Challenge 21 - Contact Us

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Locations
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Licensed Trade
Think 21!
 
Private Detective interviewed on BBC Radio byt Henry Kelly
BBC Radio Berkshire Private Detective Marnie talks of Think 21 and Challenge 21 click here for whole article
BBC follow Challenge 21 testing stores for underaged sales
BBC TV follow Answers Investigation testing out stores that sell alcohol to the underaged click here for whole article
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