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A common problem for pubs, supermarkets and off-licence chains is that of managing outlets standards in serving under-age customers. The embarrassment of a local court prosecution, or being caught out by trading standards, the press and other authorities, can be a PR disaster. |
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Our team of "mystery shoppers" appear to the retailer as under-age for purchases of alcohol and tobacco. The exercises are videoed and purchases retained, and a full report subsequently discussed with the client. Watch our "underage" Investigators debriefed after test purchasing alcohol. |
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A common task is for our people to test-market all the client's off-licences in a region. Response of the member of staff is evaluated, and, with client's permission, secretly filmed. Our client may then use our findings as a part of their employee training programme. |
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The results can be quite alarming - on exercises our "under-age girls" - sometimes dressed in school uniform and convincingly looking the part - were served cigarettes and alcohol in supermarkets, off-licences and pubs without being asked for ID. |
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Our "teenagers" were filmed by the BBC as a part of a documentary series on Private Eyes and featured in the Morning Advertiser . This programme is run from our Guildford office, who may be contacted by email or by telephone on 01483 200999. We are always pleased to visit clients with a view to discussing a programme for your company's benefit. |
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Mystery Shopping staff are all trained, and no laws are broken when exercises are carried out. Similarly, every precaution is taken to provide protection for our shoppers, especially considering the environments in which they are sometimes required to work. |
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For more information, visit our industry specific sections at:
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