Article - Brighton Argus Click here for free Think 21! posters
Mystery Shopping Licensed Trade
Operations
Teams of 1,2, or 3 purchasers (with a supervisor) visit your outlets and attempt to purchase age related products.
Teams are dressed and act in a manner that makes it clear they are potentially underaged and therefore liable to challenge, whether for alcohol, cigarettes, or other products
If challenged, the purchaser will claim not to have ID and may push for sale to be made
All transactions are filmed using bodyworn cameras and recorded via hidden digital recording equipment
Extensive reports and summaries will be fed back to client, together with a report, recordings and video footage
Note is made of POS material etc
Test purchasing by trained personnel appearing underaged
Purchasers active in teams with supervisor
Bodyworn cameras film transaction
Digital audio record of conversation
Full reporting and analysis with statistics
Filming of POS material and transaction
You risk prosecution, licence suspension, bad publicity and a fine if you are caught breaking the law.
Telephone 0871 246 2750 * or email info@think21.co.uk.
Further information can be seen on our sister site at www.challenge21.co.uk and on our main company site at www.answers.uk.com
Talk to us - before Trading Standards talk to you?
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